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Research reports

Report on qualitative research on creative development for little eggs

The objectives of the research reported here wereto determine reactions from children and mothersto the creative presentation of the PeppermintCream Egg in terms of possible advertising,naming, packaging and in-store display.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Report on qualitative research on creative development for little eggs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-creative-development-for-little-eggs


Research reports

Summary results on qualitative research on product descriptions

The research was undertaken to evaluate consumerreactions to the proposed use of an alternative productdescriptions for a number of chocolate confectionerybrands. These will have to be used if possible costsaving ingredient changes are made to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Summary results on qualitative research on product descriptions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-results-on-qualitative-research-on-product-descriptions


Research reports

Qualitative research into Typhoo tea bags

In broad terms, the objectives of this research were toestablish why more tea bag buyers, especially thosepurchasing PG Tips and Tetley, do not buy Typhoo tea bagsmore regularly; and in more pragmatic terms, to indicate what types of steps may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Qualitative research into Typhoo tea bags. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-typhoo-tea-bags


Research reports

Rowntrees new product research: Krokants and Orange Peel

The research was required to evaluate consumer reactionsto two possible new straight-line productsKrokants and Orange Peel. The objectives of the research were to investigatepotential consumer interest in the new products. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Rowntrees new product research: Krokants and Orange Peel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rowntrees-new-product-research-krokants-and-orange-peel


Research reports

Qualitative research into Project Omega

Elida Gibbs is interested in developing a possible newbrand of perfume and have available four possible 'concepts'. These take the form of animatic commercialswith voice-over, packs, and names.The specific objectives of the research were:1. To assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
×

Citation

, C. (1977a, June 01). Qualitative research into Project Omega. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-project-omega


Research reports

Walnut Whip attitude research

The general objectives of this research were toupdate knowledge about attitudes to Walnut Whip,covering price, advertising, and packaging. The research was required to ascertain current attitudesto the brand and to identify the reasons for anyrecent...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
×

Citation

, C. (1977a, June 01). Walnut Whip attitude research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/walnut-whip-attitude-research


Research reports

Consumer research into fuel payments: Appendices and tables

This report describes the results of a national survey of consumer attitudes to fuel payments and responses to the idea of token-operated meters. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Consumer research into fuel payments: Appendices and tables. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-research-into-fuel-payments-appendices-and-tables


Research reports

Dulux 1978: Television advertising development

The proposed television advertising for Dulux for 1978 isbased on the transformation theme; FCB has developed twoexecutions, (called "Sun" and "Nature People"), which takedifferent routes to the communication of the brand andproduct propositions. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
×

Citation

, C. (1977a, June 01). Dulux 1978: Television advertising development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dulux-1978-television-advertising-development


Research reports

Qualitative research into lighter users' attitudes

It is Bryant and May's objective to increase their shareof the lights market, on the domestic side with the Cook'sMatches, and on the smoking side with standard brands andSwan Vestas. In the smoking sector, it is planned to seekgrowth at the expense...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
×

Citation

, C. (1977a, June 01). Qualitative research into lighter users' attitudes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lighter-users-attitudes